Guangdong Jieyang Huilai County to promote the revitalization of rural industries-ITOE

How to make the five treasures go out of the benefits, go to the whole country, become a reliable and well-known brand of agricultural products, and then promote the upgrading of agricultural industry, increase farmers' income and get rich? In this regard, CAI Danqun, Secretary of Huilai County Party Committee, has a deep understanding: "Industrial revitalization is the key to rural revitalization. Relying on the advantages of local high-quality featured agricultural products, formulate the 'Colorful Huilai' action plan, and take a road of strategic planning first, digital marketing assistance, and perfect industrial chain."

In line with "Huilai Five Treasures", in recent years, the Huilai County Party Committee and government have carried forward the "Red Huilai" Dananshan revolutionary spirit, led economic development with party construction, played the beautiful ecological advantages of "green Huilai", vigorously built "Orange Huilai" modern agricultural industrial belt, and expanded and strengthened the "Blue Huilai" Marine economy. The "Golden Huilai" development goal of revitalizing industries and benefiting people has been realized.

Dig deep characteristic, "Huilai Wubao" everything is good

Different from the commonly implemented strategy of "one county, one product", huilai focuses on creating five featured agricultural products with the strength of one county. Where does huilai's confidence come from? Huilai county agriculture and rural areas, HongChuXiong, said the "plan as a whole to promote 'paying five treasure industry coordinated development, is not only a reflection for the realization of the' corner overtaking the inevitable choice of agricultural industry, are more rooted in paying unique natural climatic conditions and ecological environment gives birth to a wide variety of agricultural seafood, the greatest characteristic."

Huilai is mountainous, with high mountain planting and spring water watering, making it the largest county in eastern Guangdong for litchi planting. Huilai litchi is also a representative of late ripe litchi, which is still listed at the end of July every year. At present, the planting area of litchi in Huilai county is over 170,000 mu, with varieties covering black leaves, phoenix flowers, cinnamon flavor, glutinous rice paste, concubine xiao and other varieties, realizing an annual output value of nearly 700 million yuan.

When the lychee ends, pineapples make their debut. Thanks to the unique climate and soil conditions, huilai pineapple has round fruit, full juice and sweet taste. In recent years, relying on guangdong Yijia Ba Modern High-tech Agriculture Co., Ltd. and other enterprises, Huilai County has built a standardized pineapple planting industrial park, "with an annual output of more than 100,000 tons of pineapple, and through various forms of cooperation such as signing product purchase and sales agreements and farmers' land as shares, more than 15,000 households have been driven to increase their income by more than 20,000 yuan per household. Zhu Xiaoming, deputy general manager of the company。

The coastal area of Huilai, 111.53 kilometers coastline, 1328.6 square kilometers of sea area under county-level jurisdiction, and the special sea temperature of "sea water like frost in June" under the action of high quality seawater and cold water currents, give abalone culture advantaged natural conditions. Huilai County is not only the largest abalone producing area in Guangdong province, but also famous for its high-quality abalone fry producing area.

There are more than 170 abalone breeding enterprises in the county, with 1.28 million cubic meters of aquaculture water, an annual output of more than 2,000 tons of abalone products, more than 4 billion seedlings and an annual output value of about 1.6 billion yuan. It is the largest abalone producing area in Guangdong and the famous producing area of high-quality abalone in China. The abalone industry has become the main agricultural industry in the rural revitalization of Huilai County, which enjoys the reputation of "South of Huilai Abalone", with 40% of the abalone seedlings and 80% of the summer seedlings in China.

Relying on the shenquan fishing port, Huilai county catch a lot of fish, formed to "that brother" (scientific name multi-tooth snake mullet) fish as the characteristic fish ball processing industry, welcomed by the food market; In Longjiang town, Huilai County, "pig's foot rice" has become the first choice for office workers in guangzhou, Shenzhen and other big cities with mellow taste and friendly price.

You can taste the sweetness of lychees and pineapples when you tour the mountains, taste the freshness of abalone and fish balls when you watch the sea, stroll in county towns and towns, and the smell of pig's feet float in your mouth from time to time... Good mountain, good water, good scenery, "Huilai Five treasures" is to grasp the situation into a fist to build the county's high-quality characteristic agricultural products "the first phalanch".

Exhibition power, digital marketing plastic signs

The total turnover of the abalone auction reached 2.228 million yuan, the highest popularity reached 360,000 yuan during the micro variety live broadcast, and promoted the purchase price of pineapple to increase by more than 30%... This series of figures are the achievements achieved by Huilai County in promoting "Huilai Five Treasures" through agricultural products auction, online talent live broadcast and targeted promotion. To emancipate the mind and face up to the problems, Huilai County is becoming one of the pioneers in implementing the mode of "Network festival + cloud exhibition" in guangdong agricultural and rural system innovation.

Promote agricultural industrialization degree, the foundation is in raising scale production level. Centering on the development goal of advantageous and characteristic industries, Huilai County vigorously implemented the construction project of planting and raising bases for ten thousand mu of agricultural industries, covering abalone cultivation, shrimp and crab cultivation, pineapple, lychee, sweet potato, winter melon, southern medicine and carrot cultivation, to further consolidate and enhance the development foundation of characteristic industries.

Production capacity up, sales problems one after another, how to crack the "good year fruit base" problem? The answer given by Huilai County is to organize and guide online resources to gather in the county with the power of "Internet +", carry out digital marketing to efficiently connect with the market, plug in the wings of network technology for traditional agriculture, and promote "Huilai Five Treasures" and other agricultural products to go to the cloud and market.

Last year, with the support and guidance of Guangdong Provincial Department of Agriculture and Rural Affairs, Huilai County jointly promoted Huilai abalone and Huilai pineapple with the digital marketing of agricultural products as the starting point, expanded the sales channels of local agricultural products, further shaped the local agricultural products brand, and achieved a good response.

This year, huilai County, on the basis of summing up the successful experience of abalone and pineapple cloud exhibition, upgraded and replicated the innovative mode of "Network Festival + cloud exhibition" to "Huilai Five Treasures". "The conference will gather more innovative elements and further expand the scale to gather the most competitive advantages and characteristics of Huilai agricultural products, so as to create the 'golden signboard' of Huilai special agricultural products, so that more people can know the specialties of Huilai, taste the delicious food of Huilai and experience the beautiful scenery of Huilai." Huilai County bureau of agriculture and rural related person in charge said.

With the help of the government, enterprises and the media, the company has held several "Network festivals + Cloud exhibitions" for two consecutive years, and carried out the training project of "Ten Towns, one hundred Villages, one Thousand People e-commerce", which has opened up the market, built the brand, increased the value, increased the income, and achieved remarkable economic benefits and good social influence.

Paying litchi, paying pineapple wins the 2020 national list of new products of agricultural products, "paying litchi" national geographical indication products as "guangdong public brand name area" in guangdong province, paying abalone was awarded "guangdong size" hundred hundred county agricultural product "excellent brand", the county five company total 6 products for guangdong agricultural products brand, Huilai County was also rated as "the third batch of National Rural Entrepreneurship and Innovation Typical County", etc. In the activity of "I do practical things for Linong", Huilai County was rated as the provincial outstanding government service award.

Long-term planning, industrial upgrading to promote revitalization

Entering the plant of Huilai County Hongda Aquaculture Co., LTD., you can see the orderly storage pool, the fish species information is clearly marked, the office area is full of patent certificates, instant abalone, freeze-dried abalone, runny-boiled abalone and other product samples dotted among them. "At present, the company has bred more than 10 kinds of excellent abalone strains and cooperated with more than 100 aquaculture farms around the company, with an annual output value of more than 60 million yuan, which is becoming a new demonstration of 'blue Huilai' Marine economic construction." Company "little master" Hu Jianxiong introduction.

Looking at the freshly picked pineapple fields in the standardized pineapple Planting Industrial Park, Zhu Xiaoming, deputy General manager of Guangdong Yijia Ba Modern High-tech Agriculture Co., LTD., spoke with great passion: "In the future, we will integrate the development of primary, secondary and tertiary industries, mainly making pineapple slices, drinks and yoghurt. In terms of tourism, we will focus on building youth activity base, pineapple square and holiday houses to help build the 'Orange Huilai' modern agricultural industrial belt."

These bright spots are only huilai County party committee, the county government to strengthen the role of planning in advance, sustainable protection, and constantly promote the county agricultural industry high-quality development of a glance.

In March this year, Huilai County issued "Huilai County agricultural industry chain" "chain length system" work plan, abalone industry and pineapple industry "chain length system" has been implemented, the county's agricultural whole industry chain layout is increasingly perfect; In July, the "Colorful Huilai" Industrial revitalization Strategy three-year action Plan was released, building the "four beams and eight pillars" of characteristic industrial development from the dimensions of Party building, ecological protection, Marine economy and so on. In the same month, "Huilai County to create digital Agriculture Demonstration County proposal" proposed to vigorously develop digital agriculture in rural undertakings, and strive to achieve the goal of creating national and Guangdong province digital agriculture demonstration county within 3 years.

"In order to further the implementation of the '12221' agricultural products in guangdong market system construction plan, our county will by strengthening digital energized, upgrade network section + cloud exhibition, promote industrial upgrading, speed up the whole industry chain to develop agriculture, promote the improved varieties, improved technology support, etc 12 items, waiting for development 'paying five treasure." Hong chuxiong said.

According to understand, "12221" guangdong agricultural products market system construction present a big data center, agricultural market develop XiaoQu buyers and region agent, two teams, expand XiaoQu and region market, buyers into the production areas and agricultural products into the market two activities, realize the goal of branding, farmers get rich, and so on package.

This year, the action will focus on new varieties, new technology, new equipment, new model and new marketing and new farmers "six new" demonstration base construction, total factor, systematic improving the quality of agricultural development in guangdong, huilai is just the first batch of "six new" demonstration base construction is one of the key areas, strategic planning first security, digital marketing power, agriculture industry chain, Is making this ancient city in eastern Guangdong coruscate modern agricultural development of vigorous potential, endless vitality and great hope.

Authors: Farmers Daily · China Agricultural Network reporter Cao Chengyi trainee reporter Zhao Wei